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Promoting Top Gear with newspapers

top_gear_news.JPGBuoyed by the success we have had with Men’s Health and Women’s Health in this small ‘created’ display space next to our main newspaper stand, we decided to try the latest issue of Top Gear Australia there.  We will track sales from this locations compared to sales from the main location for the title.

My sense is that Top Gear Australia will work in this location because it is not a planned purchase for many customers. While I have no evidence with which to back this claim, it is an opinion developed watching how shoppers interact with the title.  They don’t seek out the title but happily pick it up if it interrupts their destination purchase.

I know the display is not overly attractive.  It has certainly worked for other titles recently.  The posters while not completely readable, do promote the brand.

We will leave Top Gear here for a week before deciding our next move.

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