We are tapping into the feeling of over-indulgence at Christmas with a simple display at the counter promoting a mix of diet and exercise products. While not the best looking display, it has generated impulse business and that’s what it is there for. We will give this display four to five days in this prime position – longer is the sales justify the space.
We created the display initially as an experiment to see if this mix would work here and because the space was free for a few days.
we sold out alot of abw items during xmas period. well done ABW!
We moved our Women’s Health & Fitness section out two weeks before Christmas – which is situated in between our weekly magazines – and put our Christmas cookbooks in. This proved a great success with a 75% sales increase compared to last year. We have now placed our Women’s Health & Fitness section back in with the weekly magazines hoping to capitalize on ‘over indulgence’ and New Year resolutions.