We are trying magazine fixturing in the photo in one of the stores I am connected with. It offers more full-face facings than traditional newsagency magazine fixturing. We have the units in the photo on the back wall and other (new but more traditional) fixturing in two aisles.
The lighting for the units in the photo makes the covers pop. It helps us get the most of the full face display. Editors would like how their publications look.
The power of the display is crucial since this display is on the back walls. We are using this to draw people into the store. The pockets are deep – at least three times deeper than traditional newsagency pockets. This lets us store more product in less space.
We are using the back wall for our high volume women’s titles. While we co-locate a selection at the front of the shop, these are more to attract passers-by.
I first saw units like those we are using in high volume transit locations and have wanted to try them in a newsagency for some time. Space was always the issue – you display fewer titles per square metre. Newsagents are used to focusing on range over visual merchandising.
While it is early days, I am very happy with their useability and the customer interaction of the new units.
Like all good fixtures, they can be easily changed – the days of purpose built set and forget newsagency fixtures are over.
The shopfit was designed and installed by Interfit.
This looks amazing. I went to the shop to have a look and I have never seen a better display of magazines. If every newsagent presented their magazines in this way, we would increase our sales and win back customers. This is why Interfit are the most innovative shop fitters going around. Outstanding!!!!