I am surprised at the lack of marketing collateral provided to support the World Cup 2010 Commemorative Program. We received plenty of stock – enough for a full waterfall and then some – and absolutely no material with which to promote this one-shot title. Publishers who want to use newsagency shelves to hold and display their stock need to give us tools essential to driving sales.
UPDATE (28/4 7PM): The merchandiser had the marketing collateral. Publishers need to learn that to get the best promotional space allocation they need to give us the material with the title.
i recived 6 coppies and one a2 poster…. does that count