We are promoting some of the British titles we carry in a promotional display in the mall at the front of our newsagency. As the photo shows, I have gone for well known brands in the top two pockets – following the principles of beacon branding.
I like to take a break from billboard type displays promoting one title and to use the break to promote range. I am sure that people will walk past and notice a title they know and come in and browse as a result.
Shoppers make assumptions about the products they will find in a newsagency. We perpetuate this by promoting titles in our windows and toward the front of our shops which they see elsewhere. I have found value in changing this up every so often to show depth of range which may be unique in your area.
Personally for me i think there is to much of the british mags coming in
This display is a great idea. We sell most of these magazine but have never thought to promote them like this. What is the stand you are using?