Thanks to consistent external marketing, competitive pricing and tight range management, ink sales now account for mroe that 50% of stationery sales in two of my newsagencies. Plenty of other newsagents are telling me it is the same in their businesses.
Ink achieves this with only 15% of stationery floor space and around the same in overall stock investment. While the overall margin is slightly lower than stationery, stock turn is considerably higher as is average sale value – making the small margin sacrifice well worth it.
The new traffic being generated by ink is terrific since enough ink customers buy other items.
I expect ink sales as a percentage of stationery to continue to grow.