As I have written here recently, I am researching, considering and wondering about the newsagency of the future … five and ten years hence.
While some say you cannot plan that far ahead, my view is that we have to look out as far as possible and consider what our future could look like. Sure we may get it wrong. I would rather get it wrong trying that not trying at all.
Considering our future is even more important for newsagents because of the change in supplier engagement in recent years compared to the first 130 years of our existence.
All of this was on my mind as I sat at the desk in my hotel room in Sydney tonight working through sales benchmark data, looking for trends. I looked up and out the window and saw two beautiful rainbows dropping down over Sydney harbour. One landed on the forecourt of the Opera House.
Without wanting to sound too ‘weird’ the glorious sight reminded me that we have to get out and look for gold at the end of our rainbows. Today, our rainbows are excellent traffic, ideal geographic location and being top of mind in key categories – cards, magazines, newspapers and lotteries. We will be blessed with good traffic for some time to come. In the future, our rainbows could be new product areas, new services or a completely new style of retail. As I said, we have to get out there and looking, no matter how far into the future it may take us.
Here here.