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71% magazine supply increase unjustified

442.JPGYesterday, we were subject to a 71% increase in supply of FourFourTwo magazine without justification.  Over the previous four issues, starting with the oldest, we have sold 1, 4, 1 and 2 copies.  Yesterday, Network Services increased our supply from 7 copies to 12 copies.

The attack dogs of the Network Services accounts department demonstrate no interest in newsagent concerns about oversupply, all they want is ‘their’ money.  The only reason they can claim that it is ‘their’ money is because of what they supply. What I saw yesterday in one of my own stores with FourFourTwo  is a good example unjustified over supply.

With Netonline not providing newsagents with fair and reasonable mechanisms through which we can control supply, and with early returns carrying a high labour and freight charge, sometimes late payment of the Network account is the only option for newsagents.

If Network really cared about the wellbeing of the newsagency channel they would invest time in running numbers, numbers like those I have been running in newsagencies over recent weeks.  They would see that outside of ACP titles, many newsagents achieve a sell through of 40% or less. They would agree to minimum performance criteria and they would compensate newsagents for titles which do not meet this.

Yes, we early returned excess supply of FourFourTwo.  That is not the point. The crime should never have been committed in the first place.

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  1. shaun s

    A challenge for NDC would be to comment on here and justify why the extra stock .

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  2. David

    eugene varrechio and david james,
    where are you?
    could you please comment on here so the greater community of newsagents can read what you have to say about the gross oversupply !

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  3. ED

    just a question, you know how all NDC’s calls are supposedly recorded?

    if we speak with them, is it legal to record the conversation as well?

    reason i ask i because their attitude has been really appalling at times, so if in future i happen to get that kind of unwarranted treatment, i will play the conversation on the internet and show the world how bad they treat us.

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  4. Mark

    From the Fed. Govt’s Privacy Commissioner website:

    Monitoring (listening in to), or recording of telephone conversations, is a matter tightly controlled by law. The federal Telecommunications (Interception) Act 1979 and State and Territory listening devices laws may both apply to this activity. The general rule is that the call may not be recorded. There are exceptions to these rules in very limited circumstances including where a warrant applies.

    If a call is to be recorded or monitored, an organisation must tell you at the beginning of the conversation so that you have the chance either to end the call, or to ask to be transferred to another line where monitoring or recording does not take place if this is available.

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  5. ED

    ok so that takes out that option.

    would you know then if NDC has any sort of dedicated complaints team for their staff’s behavior and we can just report the call reference number?

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  6. Mark

    The alternative is to advise that you want to record the call for your own training purposes and then record if they approve.

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  7. a proactive newsagent

    What annoys me is that Supermarkets have over supply stocks of OK magazine and all weekly magazines on last day of on sale period yet we, as Newsagents sometimes knock back sales because of the magazine suppliers tight reign on our supply.

    Why is it then that Supermarkets seem to be treated differtly than Newsagents ? and why do they have the luxury of returning ALL stock as tops ?

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  8. Mark

    Pro, this is actually a different issue. Our sales decay for weeklies is quite steep whereas for supermarkets it is flatter over the week.

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  9. rick

    ed

    how busy would it be in the NDC complaints dept if they had one?

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  10. ED

    rick,

    good point. they would have backlog all the way til next year

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  11. Paul S

    On the vague subject of over supply, my Network account arrived yesterday. $2000 less than the previous months due to my early returns programme being in “full swing” yet I still sold more magazines than the previous month. Shows how much dead weight is on the shelves,

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  12. shaun s

    paul s same here

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  13. shaun s

    anyone else receive extra copies of fishing wild today ,i originally received 6 returned 4 still have 1 on the shelf and today they sent me another 2.
    WHAT the #%$^& is going on with NDC

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  14. Max

    Shaun S,

    Maybe they heard you went fishing !

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  15. shaun s

    there is only so much i can read max and i don’t even like the mag

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  16. Allan Wickham

    Shaun S, i originally recieved 7 and early returned 2 copies…..this morning i recieved another 2 copies….as you said WTF???? Might send the whole bloody lot back….

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  17. shaun s

    well Allan mow i have none on my shelf

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  18. allan wickham

    Anybody get the feeling somethings going to break?????

    P.S. Shaun, thanks for spelling my name correctly!!!! LMAO

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  19. Shelley

    Ed,

    My understanding of recording conversations is that as long as you are one of the persons taking part in the conversation you have the legal right to record. Its the recording of other people’s conversations that is illegal. Just ring your local cop shop and they will be able to verify.

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  20. Paul S

    Likewise with the wild fishing mag. 2 more turned up after I’ve early returned part of the first lot. Also noticed another “Health and Wellbeing” redistribution and some “new” magazines that look suspiciously familiar.

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  21. shaun s

    Allan “something has to break” well i have in the past week cut out aprox 130 pockets to make way for books , I am taking the magazine rack and packing it up in the shed ,maybe it will make a return one day but for now i am not going to put up with magazines companys draining my bank account any longer .

    Once again i invite someone from NDC to comment on here

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  22. ed

    guys you know what? the distributors want to deal with Cole’s and Woolies and supply them magazines as an alternative to us?

    I say let them, once every newsagent cut their magazine pockets and realize that those pockets are better used for something else what can they do to get it back?

    we already have a hard time with the 25% commision and now they want to further dilute our sales.

    Might be honeymoon stage still with the new Coles’s focus on magazines. But let’s see the distributors try to bully those mighty giants. i hope the opposite happens and the distributors find themselves being bullied.

    oh what a sweet day it will be when that happens. maybe us newsagents can even throw a party then.

    Lesson: Don’t bite the hand that feeds you.

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  23. Chris

    Our local supermarket does not even top their mags, they throw out full in bins and just do a total via computer. And this comes from the store manager. How come silly newsagents have to pay for returns.

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  24. Y&G

    Ed if we could all just close our accounts and not be allowed to open another one for two years. Then they couldn’t get it back – the two years is their terms, not ours 😀

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