I love this display promoting the latest issue of frankie magazine. It connects with the magazine by reflecting a non traditional style for a magazine display.
I am lucky to have creative people in my stores who create displays like this of their own accord.
With frankie sales up 20.73% in the January through June audit over last year, this is a magazine newsagents should promote.
frankie rewards promotional effort with sales – right through the on-sale. We order more stock if we sell out because it will sell right up to the last week. You don;t have to a display like we have done, even prominent placement in three or four pockets in a high traffic area of women’s titles will help you find sales.
Beyond the year on year sales growth, frankie is important as it attracts the younger shopper. We need this type of shopper. They are loyal too – once they know you stock the title they will come back.
Footnote: Borders used to do very well with the title. If you are near a Borders give frankie special attention.