A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Complete cover-up at The Australian newspaper

The Australian newspaper yesterday preferred to take money from an advertiser than promote the top stories of the day.  The wrap around advertisement was further evidence for newsagents that publishers do not think the front cover is all that important in selling the newspaper.  I remember battles in years gone by about obstruction of the cover and the claim by publisher representatives that showing the cover, and the headlines, was vital to driving sales.  Defaults were threatened if they were obstructed.  Now, it seems, who cares?

 

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newspaper masthead desecration

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