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Newspaper placement drives magazine sales

We achieved a nice lift in sales over the weekend and into this week with the placement of Better Homes and Gardens and Diabetic Living at the counter next to newspapers.  We aim to change the titles we have at the counter in this prime location at least twice a week, making the most of the different shoppers we see in-store.  Newsagents who don’t do this should try.  It will usually take a couple of months to learn which magazines perform well with newspapers.

 

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