In addition to promoting the Pink Ribbon magazine which comes free with The Australian Women’s Weekly this month, we are promoting this week’s Pink Ribbon issue of New Idea magazine. We also have the Hallmark boxed Christmas cards in-store raising funds for the Pink Robbin campaign too. So connecting all of this activity makes a lot of sense.
Drawing attention to these social issue related magazines connects our business with the campaign. This makes us more relevant than a supermarket which will typically do nothing special – unless they are paid to by the publisher.