We have been playing with an approach of recommending other titles a browser of a title may be interested in at one of my newsagencies. In the example in the photo, someone looking at Australian Tattoo is suggested to take a look at Heavy Duty. Our goal here is not to block the purchase of Australian Tattoo but hopefully grab this purchase along with a purchase of Heavy Duty.
One of the reasons I own newsagencies is to experiment. This idea came from one of our team members at this newsagency. I think it’s brilliant. They created the artwork in-store. It further personalises our magazine offer while at the same time inviting browsers to look beyond what they think may interest them.
I’ve left the team in the newsagency to play with this innovation themselves, I’m keen to see where they take it.
I like the idea because it shows off a terrific point of difference around our magazine offer compared to other nearby retailers offering magazines. I think this is what we need to do, to be creative in our approach to magazines rather than retreating as some newsagents appear to be doing.
In this newsagency, magazine sales are growing at an excellent rate, thanks in part to innovations like this.
That is a brilliant idea. Well done..
This is so innovative; thinking outside the traditional can as this example shows will really impact with the customer.
I love it and I also can see a widening of the gap between the old and the new.
The tail tried to wag the dog…the dog bit the tail…that hurt both the tail and the dog. Fair summation????
Woops, that was meant for the QANTAS thread, I’ll move it.