Our average sale of the imported Luxury Travel magazine is one copy. I can’t understand, therefore, why Gordon and Gotch would increase our supply from two copies to five. Is it a publisher decision or a distributor decision? Either way, we have considerably more stock than we could reasonably expect to sell.
Click on the image to see our sales history and the unwarranted supply increase.
Australian Traveller is our hero travel magazine. It gets premium space and extra pockets. It responds with sales. It’s easier for me to support a title with a good track record than invest in space and inventory for a title with such low sales.
I understand that publishers are doing it tough. They choose to be in the business. Don’t make me your business partner and financier by supplying extra stock when not justified by the sales data.