Placing the People’s Friend Autumn Special with People’s Friend magazine drives sales of both. We are set to sell our of the Special and I think this is primarily die to placement above the magazine itself. This is an opportunity for newsagents to drive sales of both titles.
I love People’s Friend because it is what I’d call a habit-based title. readers are loyal. Once they know you have it in stock they come in every week. This weekly traffic is vital to our businesses today and in the medium term. We each need to be aware of magazine titles which fit this habit-based criteria so that we can make the most of them. Hence my obsession about titles like People’s Friend.
We love Peoples Friend as well. We have 23 put aside each week for customers. Thats 23 guaranteed sales and when specials come out we promote them to these customers which normally results in sales.
Chris isn’t it a great title? Very local customers. Plus they purchase other items – loyal to the business.
You have got it spot on, they are very loyal to our business. It is now part of their routine and we all now how important routines are, esp. for the demographic that buy this magazine! I wish all my niche titles had the same consistency at Peoples Friend!