We finally received the new ABC AFL magazine and have this placed with our newspapers over the last couple of days and for this weekend. The display is not brilliant … we didn’t want to detract from the success with Better Homes and Gardens and Time Out with newspapers so we’d placed it above the papers. We also have stock on our AFL season opener aisle end display as well as with o8r sports titles. We’re covering all bases as they say.
I am often asked why we co-locate titles like this rather than just put them out. Putting magazines out sounds like a chore done by rote. We like to think about what we do with titles, with one goal in mind – maximising sales.