We are thrilled to be offering the official 2013 One Direction calendar – especially given that we have tickets for their 2013 concert going on sale this Saturday. We are not taking and chances by requiring payment in full with the placement of the order. We will have the calendars in-store in eight weeks so it’s not too much to ask. Directioners have a capacity for pre-paying – they are pre-paring for the 2012 concert by 13 months!
The calendar offer, pre-sale strategy and accompanying collateral is all part of a newsXpress initiative.
I don’t know how long the interest in 1D will last but as I noted a week ago, One Direction has been responsible for more than $4,o00 in additional revenue for one of my newsagencies this month – not including concert ticket sales.