I like the rich colours on the cover of the latest issue of Better Homes and Gardens magazine. What I like about the cover is that it stands out among the sea of colour in the magian aisles.
In addition to the in-location placement (see photo) we are supporting the title with a free standing unit next to newspapers. This is moved each weekend to the front of the store where it works a treat at attracting shoppers.
We are also supporting Better Homes and Gardens as part of the Win a Barina Spark! competition being run by Pacific Magazines. This competition is working a treat at driving sales.