We are giving the latest issue of triple J magazine the star treatment with this placement in the free-standing floor unit in our men;s magazine section.
Jack White is a hot music property at the moment so the cover should attract good interest. That said, shoppers who may be interested may not browse the music aisle – hence this placement in with sports and car magazines.
We are four weeks in with this stand. We like it. Customers don’t complain. It is working at offering us a fresh approach for promoting magazine titles outside of their usual location.