Previously here I have covered the need for newsagents to embrace free listing services such as Hotfrog, Google Places and true Local. Being listed on these make your business more visible to shoppers in your area.
My tip today is for you to do a Google search for products you sell in your area – at home, the shop and on your phone. See if you some up.
Let’s say you are located in Dubbo. Type in stationery Dubbo. If your newsagency is not listed you have a problem – especially if you have competitors listed.
I searched for stationery Dubbo and on the map not one newsagency came up. indeed, no newsagency came up on the first page. Then I searched for newsagency Dubbo and several came up in the results.
Shoppers are searching for products and not a shingle. We need to understand this when establishing our free (and paid) listings. The word newsagency means little to them – you only to check search analytics to see that.
Getting listed is easy. Yes, it takes time. But it’s free. I can’t think of a single acceptable excuse for newsagents not doing this.