Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries from November 2013

Watch out for AWW TV show bump

November 25th, 2013 · 2 Comments

Newsagents should watch out for opportunities flowing from Summer with The Australian Women’s Weekly airing on TV on December 1 and Christmas with The Australian Women’s Weekly airing a week later. These now annual shows are always good at promoting the magazine.  TV Tonight has more on the shows. 1 likes

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Tags: magazines

Optus CEO should address the 25% commission cut about to hit newsagents

November 25th, 2013 · No Comments

Fairfax media on the weekend reported candid comments from Optus CEO Kevin Russell about overcharging and what the company has done to improve the customer experience. Russell’s comments are uncommonly open for a telco CEO. “Let’s be crystal clear. As an industry, we know how people use their phones, we know that young people will get […]

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Tags: Customer Service · Ethics · Social responsibility

Explaining the Peppa Pig phenomenon

November 25th, 2013 · 5 Comments

Hot Peppa screamed the above-the-masthead headline on The Saturday Age on Saturday. They’re right. Peppa Pig is hot. Our sales of Peppa Pig plush, magazines, activity packs and other items are excellent. It’s a brand we use to pull traffic from the mall outside our shop and it works! The article in The Saturday Age […]

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Tags: Gifts · Newsagency management · Newsagency opportunities · Plush

Make sure Empire magazine is on show

November 25th, 2013 · No Comments

With the stars of Anchorman 2 getting excellent TV coverage here today the timing is right to have the latest issue of Empire magazine placed with your weekly magazines or at the sales counter. This movie will be top of mind because of the publicity blitz. If we’re proactive we can expect to achieve impulse […]

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Tags: magazines · Newsagency opportunities

Sunday Mail cover up

November 25th, 2013 · 3 Comments

The Sunday Mail in Adelaide yesterday had a hone delivery subscriptions ad stuck on the front page. I’d be surprised if any retailer was happy about this post-it note type ad covering part of the front page and pitching to retail customers that they should stop buying their newspaper there. 2 likes

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Tags: newspaper masthead desecration

Sunday newsagency marketing tip: thirty Christmas marketing ideas

November 24th, 2013 · 2 Comments

For many years I have published Christmas marketing ideas as a resource for others to use and as inspiration for newsagents to think of their own.  Here are thirty easy to implement simple Christmas marketing ideas for newsagents for Christmas 2014. I’m not suggesting you use all: pick what suite you and create your own. […]

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Tags: Fun · Gifts · Greeting Cards · Happy products · magazines · Management tip · marketing · marketing tip · Newsagency challenges · Newsagency management · newsagency marketing · newsagency of the future · Newsagency opportunities

Sunday newsagency management tip: make every day your pay day

November 24th, 2013 · No Comments

The best way to achieve the best price possible when you sell your newsagency is for the business to be as profitable as possible. The price you will sell the business for will depend on provable profitability. Too many newsagents run their businesses expecting that their pay day will be when they sell and that […]

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Tags: Management tip · Newsagency management

Donna Hay off-location promotion drives sales

November 24th, 2013 · No Comments

The current issue of Donna Hay magazine is another magazine benefiting from off-location promotion with this floor display unit placement at the entrance to our main magazine aisle. The gingerbread house on the cover is very appealing. Our display placement is at kid height – to attract their attention. 1 likes

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Tags: magazines

Women’s Health promotion drives sales

November 24th, 2013 · No Comments

Sales of Women’s Health magazine are up thanks in part to this simple but eye-catching aisle end promotion at the entrance to the main magazine aisle in the newsagency. Sales are currently at a 50% sell-through with weeks to go in the on-sale for the title. We also have the title in its usual location. 1 […]

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Tags: magazines

Good Weekend missing?

November 24th, 2013 · 3 Comments

I had a customer complain that they did not get Good Weekend magazine in The Saturday Age yesterday. I had convince them that what they thought was an Optus catalogue and threw out after leaving the shop was in fact Good Weekend magazine with the front covered by an Optus ad. 4 likes

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Tags: magazines · Ugh!

How stressful is running a newsagency on couples?

November 23rd, 2013 · 16 Comments

At the suggestion of a colleague I’m opening for discussion here a conversation about the impacts on a relationship where both parties own and or work in the newsagency business. Is it stressful? Or not? Does the experience enrich the relationship? Or challenge it? Who’s the boss? Does it work? Would you recommend it? Does […]

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Tags: Newsagency management

Zig-zag acrylic keeps single pens tidy

November 23rd, 2013 · 4 Comments

A point of difference for newsagents is our range of single pens since the majors sell pens in packs. Yet often single pen displays in newsagencies look untidy. One way to make pen tubs tidy is to use a sig-sag acrylic like the one in the photo. This simple acrylic keeps stock upright and pushes pens […]

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Tags: Newsagency management

Christmas changes drive traffic

November 23rd, 2013 · No Comments

The team at one of my newsagencies refreshed Christmas a couple of days ago, creating a zone focussing on single and boxed cards, plush and some decoration items. While previously we had all the product out, the various items were too far part, in different parts of the shop even … there was no focused […]

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Tags: Newsagency management · retail

Burning a Yankee Candle drives sales

November 23rd, 2013 · No Comments

Like many newsagents I’ve spoken with, lighting a Yankee Candle on display also ignited sales. We’d had the stand for a few weeks but it was only after we started lighting a candle that sales kicked in for us. we got the idea from another newsagent who was enjoying excellent sales. The experience is a […]

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Tags: Newsagency management · Newsagency opportunities

Avoid mistakes with the instant asset write-off

November 22nd, 2013 · No Comments

My newsagency software company Tower Systems on Monday shared information with newsagents on the instant asset write-off opportunity for small businesses that looks set to expire on January 1, 2014. Following my publishing of information advice was put out by another company that could be confusing. The ATO website is clear on this issue. The […]

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Tags: Newsagency management · newsagent software

Professional personal labels help ensure putaways are a valuable point of difference for newsagents

November 22nd, 2013 · 5 Comments

Customers love the personalised label that many newsagents place on magazines they put away for collection by customers. Beyond the professionalism of the label with the customer name and other valuable details, customers like that in the computer system we can be certain about what they have and have not collected. I like that I […]

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Tags: magazines · Newsagency management · Newsagency opportunities

Visual merchandising socks

November 22nd, 2013 · No Comments

I love this display of socks I saw in David Jones in Sydney this week. It was away from the sock department, next to an escalator. It was placed to grab attention of those leaving the floor heading down a level and probably to the exit door. The strategy is to try and grab an […]

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Tags: visual merchandising

gigaom: media paywalls are are a short-term tactic

November 22nd, 2013 · No Comments

The head of the second largest newspaper chain in the US says paywalls are a short term tactic reports Matthew Ingram writing at gigaom. The report quotes Digital First CEO John Paton: “Let’s be clear, paid digital subscriptions are not a long-term strategy. They don’t transform anything; they tweak. At best, they are a short-term […]

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Tags: Media disruption · Newspapers

Newspaper subscriptions pushes all round

November 21st, 2013 · No Comments

News Corp. and Fairfax are pushing subscriptions hard. Here is the full page ad in The Daily Telegraph yesterday. Unlike the Fairfax push, this ad from News is only promoting their print product. Also unlike Fairfax, News ran the ad inside the newspaper and not covering up the front page of the newspaper. 5 likes

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Tags: Newspapers

Changed security Captcha codes

November 21st, 2013 · 11 Comments

A couple of weeks ago O changed Captcha codes to reduce spam and attacks on this blog. Following feedback from what was implemented and complaints from many that they could not get their comments up, today a more human-friendly Captcha process has been put in place. I hope this works better for people. 6 likes

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Tags: About us · Blogging

Is the supply of Christmas cards by magazine distributor Gordon and Gotch outside the terms of their contract with newsagents?

November 21st, 2013 · 4 Comments

The contract between Gordon and Gotch and each individual newsagency business covers the supply of publications. On the second page of the agreement is a definition: publications means: The publications distributed by Gordon and Gotch on behalf of Australian and overseas publishers. Any other kinds of publications or products distributed by Gordon and Gotch to […]

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Tags: magazine distribution · Magazine oversupply · magazines · Newsagency management · Newsagent representation

Astro diary range ad promotes newsagents

November 21st, 2013 · 10 Comments

This week the Body & Soul insert in News Corp. Sunday newspapers will have this ad promoting the Astro diary range in newsagencies. As the only retailers offering the product our channel is well placed to leverage the opportunity. In my stores we have the floor display unit in a high-traffic location and its working. This […]

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Tags: magazines

Christmas Cake Decorating timely

November 21st, 2013 · No Comments

We’re making the most of the Christmas themed issue of the cake decorating partwork with prominent display. Sales of this part series continue to be strong. We regularly promote it away from its usual location. 1 likes

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Tags: partworks

Electronic Cigarettes gaining traction in the US

November 20th, 2013 · 7 Comments

Convenience Store News has a story today about the increased traction in retail being achieved by electronic cigarettes. The shopper data is particularly interesting.  While I know some newsagents playing in the category here it is yet ton take off in a mass way. I suspect that is because it does not have major brand awareness […]

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Tags: Newsagency opportunities · Tobacco sales

Magazine support in Woolworths

November 20th, 2013 · 10 Comments

Check out the premium floor display unit promoting a range of magazines in Woolworths supermarkets at the moment. It’s a stunning unit promoting the bonus gift with purchase – a much better unit than this publisher provides newsagents …very frustrating. I be the publisher is paying for floorspace. 10 likes

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Tags: magazines