Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Facebook by the numbers

Mark Fletcher
November 6th, 2017 · 2 Comments

Here are numbers released by Facebook at their latest results announcement overnight. The numbers reinforce why the Facebook community is valuable for small business retailers to leverage.

• Daily active users (DAUs) – DAUs were 1.37 billion on average for September 2017, an increase of 16% year-over-year.

• Monthly active users (MAUs) – MAUs were 2.07 billion as of September 30, 2017, an increase of 16% year-over-year.

• Advertising revenue for three months ending September 30 jumped 49% YOY to $10.14b.

• Mobile advertising revenue – Mobile advertising revenue represented approximately 88% of advertising revenue for the third quarter of 2017, up from approximately 84% of advertising revenue in the third quarter of 2016.

• Capital expenditures – Capital expenditures for the third quarter of 2017 were $1.76b.

• Cash and cash equivalents and marketable securities – Cash and cash equivalents and marketable securities were $38.29b at the end of the third quarter of 2017.

• Headcount – Headcount was 23,165 as of September 30, 2017, an increase of 47% year-over-year.

[All figures US$]

Source: Mediaweek.


Category: Newsagency management · newsagency marketing

2 responses so far ↓

  • 1 John Fitzpatrick // Nov 7, 2017 at 10:02 PM


    Wonderful numbers, but do they really mean anything?

    This year we sponsored several prizes at the Royal Adelaide Show, our name (Portside Newsagency) was seem by (based on the Royal Show visitors to section audit) – Cookery Section 87,000 views.

    Technology (Digital Printing), we sponsored “Best in Show” – Digital Printed article – to vote visitors needed to scan a QR code, both in it and at the top of the QR was our name. Total scans 38,790.

    We don’t have a Retail outlet.

    Imagine the exposure if these number’s could be leveraged back to a “bricks & mortar” store or Marketing Group.

    I suspect no one reading this (or Newsagent Marketing Group) would have this name exposure for less than $1,000.

    Why do we this? Well we make a few dollars from Magazines and its our way to recognize people make the cakes (or digital printed items) who buy magazines and hopefully encourage others to buy magazines for further ideas.

    Do the prize winners buy from one of our Subagents? Probably not, but hopefully some make the connection

    – Cakes (or Digital Printing) – Newsagency – Magazines.

    We are expanding our range of prizes in different categories for the 2018 Show, for greater name recognition.



  • 2 Mark Fletcher // Nov 7, 2017 at 10:37 PM

    John, I can reach 100,000+ for $100. Included in that spend can be 2,500, sometimes more, thoughtful engagement with the brand. From each one of those spends I see real purchases, enabling tracking of revenue for the business, from people I’d usually have no contact with.


Leave a Reply

Your email address will not be published. Required fields are marked *

Reload Image