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Lottoland announces end of betting on Australian lotteries

Mark Fletcher
November 29th, 2017 · 4 Comments

Luke Brill, CEO of Lottoland, send this message to customers this afternoon:

Hi Mark,

We’ve not seen you around in a while and it would be great to have you back on board. I’d like to keep you up to date with all things Lottoland.

It’s been a huge year for us, in which we crowned our first Millionaire, paid out over $15m in winnings and launched our partnership with the Manly Sea Eagles and the Northern Territory’s, Mitchell Street Mile.

These are milestones we’re immensely proud of and are a sign of things to come.

On a different note, sadly, I have to announce that due to regulatory changes, after November 30, we can no longer accept bets on the Australian Lotteries. Namely, Mon&Wed Lotto, Tuesday Lotto, Thursday Lotto and Saturday Lotto.

Single and Subscription bets on these lotteries that were placed before November 30 will be honoured and winnings will be paid as though you entered the official underlying draw. Subscriptions will not be renewed after this date.

We will continue to keep you informed about new products and exciting alternatives available. To give you the chance to explore, here’s an early Christmas present:

Whatever you spend on your next cart, the first $5 is on us!

Kind Regards,

Luke Brill (CEO Lottoland Australia)

The withdrawal from betting on Australian lotteries has been brought after a long battle including late but welcome, I am sure, engagement by politicians from all sides on the Lottoland threat to lottery retailers, Tatts and, most important, government revenue.

I think this note from Brill could reflect a change in messaging from Lottoland.

Brill specifically refers to a Lottoland purchase as a bet. This has not been key in their advertising to now.

Yes, it is a bet, something that even Tatts did not push back against until late in the day.


Category: Competition · Lotteries

4 responses so far ↓

  • 1 BruceH // Nov 30, 2017 at 11:27 AM

    They should be required to change their business name as well.


  • 2 Andrew // Nov 30, 2017 at 11:48 AM

    Tatts on line next??


  • 3 Mark Fletcher // Nov 30, 2017 at 1:05 PM

    Andrew Tatts has been online for years and it continues to grow.


  • 4 Jim // Nov 30, 2017 at 4:19 PM

    Tatts recently released q3 sales update to the market. Online grew 30% and is now 16% of total tatts sales. The positive thing is network sales grew 4% at the same time. I know some will say thats because of increased jackpots but the fact is its not. The fact that network sales are still growing whilst online grows significantly is positive. We are well down the migration path (probably half way if you look at mature online lottery markets). Thats not to say tatts is doing the right thing by us. It may be more luck than anything. Tatts certainly owes the network a debt of gratitude for shooting lottoland down for them.


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