Midtown Comics is the destination comic business in New York. Each location is well laid out, with magazines the core offer. There are things they do that we could do even in our non special interest focussed magazine businesses. Here are photos from their store on Fulton Street, in the Financial District, where the common shopper is male, mid 30s to 40s and working in finance.
Their magazine wall is stunning. This photo captures less than half of it.
Note their magazine staff pick pitch. This is just like the card pitch I mentioned at the weekend.
I like that they show what is new this week, last week and two weeks earlier.
Their old issue collectors stock is tidy and well laid out.
They list release dates for plenty of titles.
The pitch to the counter is terrific and organ used, with impulse lines placed appropriately.
Their customer service is excellent with one person always on the shop floor answering questions but not getting in the way of the many who visit too browse and read.
Each time I visit a Midtown Comics I am impressed with the passion of the people working there, the layout of the shop and the overall focus of the specialty retail business. Every visit offers useful takeaways.