Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Lottery retailers are frustrated that Tabcorp (TheLott) offers some games online that are not available over the counter

Mark Fletcher
January 9th, 2020 · 5 Comments

In another move that appears to indicate a push to migrate over the counter lottery customers online, Tabcorp’s TheLott has allows customers to setup online only games. That is, customers can setup games on their profile that retailers do not see when customers present their card. This can create frustration at the counter. There are instances of shoppers criticising retailers for what they, the customers, have setup online – since the retailers encouraged the customers to go online.

Games setup in-store are available online.

Games setup online are not available in-store.

A spokesperson at TheLott says it is due to a “system limitations”. I suspect it is due to inadequate management consideration of the fair treatment of retail partners when evolving their online capabilities.

This move by Tabcorp is on the back of extraordinary pressure on lottery retailers to encourage lottery shoppers to sign up for online purchase access.

While I have heard of some discussion on social media, in response to approach from retailers I mention it here for lottery retailers to comment in a more public place.


Category: Ethics · Lotteries · Social responsibility

5 responses so far ↓

  • 1 Mark Fletcher // Jan 9, 2020 at 4:11 PM

    Interestingly, 4 lottery retailers have independently contacted me to ask that I post their comments on this post without using their names for fear of what could happen. Each is frustrated with this situation and doubtful of Tabcorp’s commitment to resolution.


  • 2 Graeme Day // Jan 9, 2020 at 4:29 PM

    That is interesting. Have they reason for thinking reprisal? or are they being over sensitive.
    It’s not unusual for small business and others that feel vulnerable to a little paranoid and sometimes this is not a bad thing.
    On the other hand Big Business usually has a goal and a dedication to that purpose and sticks by their rules to achieve these goals. They take for granted the small amount of dis-ease unless it get too big such as Home Delivery etc. For years publishers turned a “blind eye and deaf ear” to those who were disgruntled until the problem became too great. I would think most companies will/would do the same.


  • 3 Mark Fletcher // Jan 9, 2020 at 4:31 PM

    As a former lottery retailer myself and someone who has been attacked for an opinion different to Tatts, I understand their concern.


  • 4 Russell // Jan 11, 2020 at 12:39 PM

    Reprisal is the correct word.


  • 5 Graeme Day // Jan 11, 2020 at 7:13 PM

    Thanks Russell it well could be the real situation I have many nesagents say say howver a lot more say no way we are getting green Lights here!
    maybe it is the inspector “aggression” with their tick box that is causing an understandable retaliation?
    It’s how people are treated and this versus perception that can cause a reality position for them.


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