Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

If you are collecting donations for bushfire relief…

Mark Fletcher
January 15th, 2020 · No Comments

Stories have been doing the rounds in some towns of retailers collecting bushfire relief funds and not being transparent about what they do with the money. My advice is:

  1. Be clear about the charity for which you collect.
  2. If collections, deposit donations regularly.
  3. Get a receipt for each deposit you make and post the receipt in store and on your business social media pages.
  4. Choose a charity that is known and understood locally and one that is not engaged with any agenda that may concern some – like any church organisation.

We took this approach following the Black Saturday bushfires in Victoria and found our customers appreciated the transparency.

The other point about this is to maintain a business as usual approach as much and possible. I say this as the everyday needs you serve in a typical newsagency or newsagency like business are still there. Serving these needs and not having your attention diverted (as much as practical and possible based on your location) makes sense.

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Category: Ethics · Social responsibility

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