Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

If you are collecting donations for bushfire relief…

Mark Fletcher
January 15th, 2020 · No Comments

Stories have been doing the rounds in some towns of retailers collecting bushfire relief funds and not being transparent about what they do with the money. My advice is:

  1. Be clear about the charity for which you collect.
  2. If collections, deposit donations regularly.
  3. Get a receipt for each deposit you make and post the receipt in store and on your business social media pages.
  4. Choose a charity that is known and understood locally and one that is not engaged with any agenda that may concern some – like any church organisation.

We took this approach following the Black Saturday bushfires in Victoria and found our customers appreciated the transparency.

The other point about this is to maintain a business as usual approach as much and possible. I say this as the everyday needs you serve in a typical newsagency or newsagency like business are still there. Serving these needs and not having your attention diverted (as much as practical and possible based on your location) makes sense.


Category: Ethics · Social responsibility

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