Australian Newsagency Blog

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Taking a gentle approach to Australia Day

Mark Fletcher
January 21st, 2020 · 2 Comments

With supermarkets and discount variety stores offering cheap imported products – green and gold flags, stubby holders and similar – we are taking a more cerebral approach of celebrating the day with simple collateral that is not jingoistic.

For years, we copied with green and gold but no more. It’s a mugs game.

We have gone for this simple and celebratory message to counter the challenges of recent weeks.

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Category: Social responsibility

2 responses so far ↓

  • 1 Graeme Day // Jan 21, 2020 at 7:53 PM

    When you say “We” do mean your collective interest or are you commenting on Australia themeing in general?
    Green and Gold is our Natuional Colour it is not disrespectful to any allegiance race or religion.
    Read the Green and Gold Malaria by Rupert McCall for many of us it a disease, in fact when I see Barty play her guts out for Australia in the open “I got it right now”? it’s incurrable! I’m Australian

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  • 2 Graeme Day // Jan 22, 2020 at 8:28 PM

    Mark,
    I should validate my comment. I did not intentionally disrespect your intention to present llnew ground in themeing Australia Day, in fact it is much enlighning for a new generation> Indeed we have supported the “Green and Gold” theme as well as “We are you are Ausralians” or “I still call Australia Home” (Peter Allen) True Blue all of this for such a long time (hope it never ends)I love it’s Aussie and it’s honest. I thought your comment “it’s a mugs game” frankly, disrespectful to that past or, or if it wasn;t your intention it was unnecesary. My beleif is that new ideas are those ideas that people identify with because they resonate with those “new” ideas current to their “living time ” which maybe the the day to day time they relate to of which I have no doubt you are presenting here.
    My objection is the comment “it’s a mugs game” insults an era of feeling -Aussie-oui-oui-oui-the greatest Olympics ever. etc,These people are still our customers.
    By all means move on -society must as it has little or no generational memory. Present innovation without denegrating the past shows connection with today’s society
    In their day they introduced their theme and it was then as innovative as your proposal is now as it lasted long enough fot you to challenge a “new” theme.
    I wish you well in being successful in this,for we need innovators, especially in the newsagency industry.

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