IGA has announced a new free newspaper offer for News Corp titles for customers spending $20 or more July 1 through July 28. I know newsagents with an IGA a door or two away who will be frustrated with this. News Corp. loves these free newspaper deals.
These deals feel like they are all about driving subscription sales and not on going over the counter purchase.
Done it to me before and it was a miserable failure.
It’s crazy Peter because many newsagents tell me that. However, they keep doing the promotion.
Arseholde.