Tabcorp has an ad on high rotation on Facebook in which they pitch App purchases by highlighting solutions for in-store purchase pain points. If people seeing the ad are not concerns about these pain-points, the ad could serve to make them concerned. It’s a simple and clever campaign.
The ad is another reminder to lottery retailers that Tabcorp is focussed on driving online purchases. I suspect they present the most efficient lottery customers for the business.
Here are screen shots from the ad:
