Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Terrific magazine promotion in Coles

Mark Fletcher
September 25th, 2020 · 7 Comments

2 likes

Category: magazines

7 responses so far ↓

  • 1 Colin // Sep 25, 2020 at 10:17 PM

    Terrific or horrific?

    0 likes

  • 2 ken // Sep 26, 2020 at 6:19 AM

    Why dont these muppets give the same deal to newsagents.

    0 likes

  • 3 Steve // Sep 26, 2020 at 7:06 AM

    Personally I think such a promotion cheapens our product range. Our channel needs to compete on quality not price. This type of promotion is best left to the supermarkets and $2 dollar stores. The bluey magazine on promotion is one we leverage off with product range with success.

    1 likes

  • 4 Mark Fletcher // Sep 26, 2020 at 7:11 AM

    Colin: terrific – but sadly not in our channel. That said, space required could be a challenge for newsagents. One thing Coles offer is more certain compliance across its fleet of stores.

    Ken: newsagents do get newsagency channel exclusive promotions, as many as the supermarkets from what I have seen over the years.

    Steve: While I agree it cheapens the product, the up-take evidence is that promotions like this achieve what the publishers want.

    3 likes

  • 5 PJ // Sep 26, 2020 at 9:59 AM

    Newsagents don’t get anywhere near as many high quality promotions that supermarkets do. The last few “promotions” for newsagents has been basically a CDU and if lucky a competition to promote. Even when there is a product attached to the promotion it is terrible. We had to bin so many tea towels from one promotion because they were so thin they couldn’t even be used as rags in the shop.

    Bauer is more worried about losing supermarket business than losing newsagents because supermarkets don’t need them but a lot of newsagents still do. So supermarkets get the quality promos and newsagents get token gesture scraps once in a while.

    Not that it matters at the moment we can’t even get enough weeklies and others, but I bet the supermarkets are still getting pre COVID numbers or more supplied.

    3 likes

  • 6 Graeme Day // Sep 26, 2020 at 4:37 PM

    PJ Supermarkets pay for advertising in magazines Newsagents don’t.

    0 likes

  • 7 Colin // Sep 27, 2020 at 10:22 AM

    Without discussing these are travel mugs when travel is out, when cafes are no longer filling them.

    Look at the aesthetics.

    It’s one of those crappy cardboard displays we all love (not). It is placed in the middle of an area with nothing adjacent to show off its beauty when viewed from the side. (yuk).

    It’s a throwaway landfill stand with low end mags promoted by inclusion of currently unsaleable products.

    Imagine what wonders it would do for your high margin gift sales if it was available to newsagents.

    Be thankful it is not available.

    Horrific.

    1 likes

Leave a Reply

Your email address will not be published. Required fields are marked *

Reload Image