Click here to access awesome social media resources you can use to pitch 3M products. The resources have been created by 3M for retailers of their products.
With giftwrap tape, double sided tape and Scotch Magic Tape selling well this time of year, pitching on social media is timely.
The folks at 3M participated in a Zoom meeting with newsXpress members recently, sharing tech insights into the product, which will help drive sales. A couple of key takeaways from that session are: place the products with wrap and at the counter and, maintain stock levels as many retailers sell out early in the season and can’t get replenishment stock.
It may not seem like great use of time or resources to focus on tape. However, it’s a good margin impulse purchase that can add tangible value to the basket. The business is there for you to grab through simple and low-cost options.