Customers are commenting positively about the elimination of plastic from boxed Christmas card packaging.
Several suppliers have made the move and it is being noticed. It is also helping drive sales as people can feel the cards. For some treatments this seals the purchase.
Full face placement leverages the tactile opportunity presented by the open boxes.
While we have used social media to pitch the better environmental story, it is in-store where the change is noticed.
Boxed Christmas card sales are strong in our experience, considerably ahead of this time last year. I think Covid is a factor in this. Indeed, I suspect Covid will be a factor in Christmas card sales overall to be up this year compared to last year. I know we are not alone with this experience, which is terrific.