A common mistake retailers make with their online businesses is product photos. More often than not the photos are awful – often poor resolution, too much other stuff in the photo or not unique to the business.
Here are my tips:
- Take your own photos. A phone camera is good enough. While using supplier photos is temping, it will not differentiate your business.
- One product per photo. Too many products in a photo will negatively impact the experience for the online shopper.
- Be consistent in photographic style.
- Clear the background. See below. The first photo is one I took and the second is the same photo with a cleared background ready for a website. The second photo has not been touched up in any way other than removing the background. It clearly demonstrates the value of removing the background.
There are plenty of ways to quickly and easily clear the background. I have a commercial Canva licence. The above second photo took 5 seconds.