Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Excellent tea towel sales in the newsagency

Mark Fletcher
January 10th, 2021 · No Comments

Sales of tea towels and related products have been excellent these last six months. Early data indicate the success is continuing, for plenty of stores.

Often, 2 and 3 are purchased in a transaction and half purchases are males for themselves, because they like the designs. Some even said they would put the tea towel in a frame for their man cave.

For what it’s worth, my take on the success is that it is due to:

  • Unexpected. We are not a destination tea towel / apron / oven mitt shop so when they see them it is a surprise, they are noticed.
  • Design. The designs are fresh, fun and local.
  • Postable. Postable gifts have been very popular.
  • Telling a story. Within some ranges, like the one featured here, there are multiple products that work well together, enabling a shopper to tell a story, completing a gift to a target value.
  • Price does not matter. You know you have a winning product when shoppers are not curious about the price.

FYI the photo is from my own high street store, from a couple of days ago.

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Category: Gifts

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