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Harvey Norman ad may impact TV Week sales

Mark Fletcher
February 15th, 2021 · 17 Comments

Given how magazines are displayed in plenty of retail situations with, often, the top third or less of a cover being on show, I wonder if the above the masthead placement of the ad for Harvey Norman on the latest TV Week may impact sales of this issue of the title. The ad revenue from Harvey Norman must be compelling to Are media for them to place that brand ahead of their own magazine title brand.

This is an odd move.

4 likes

Category: magazines

17 responses so far ↓

  • 1 Carmen // Feb 15, 2021 at 12:24 PM

    Your a little behind the times there Mark, this was the case when Woman’s Day, New Idea & TV Week hit the shelves last Monday 8/2 as well as Take 5 & That’s Life last Thursday 11/2. Nothing new to see here.

    1 likes

  • 2 Mark Fletcher // Feb 15, 2021 at 1:00 PM

    Thanks Carmen.

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  • 3 Garry Prince // Feb 15, 2021 at 2:10 PM

    No impact last week

    1 likes

  • 4 Lance // Feb 15, 2021 at 6:42 PM

    Money talks………….and commands

    1 likes

  • 5 Graeme Day // Feb 15, 2021 at 8:58 PM

    Paying advertising big time is a two way street.
    The vehicle gets to be dependent on the advetiser like the cab driver and the reguklar passenger and the other is the advertiser gets more for the bucks spent.

    0 likes

  • 6 Jonathan Wilson // Feb 19, 2021 at 12:04 AM

    Maybe if Jerry Harvey didn’t spend so much money on all these ads (including the ads covering a good 2/3rds or more of the front page of the News Corp papers here in QLD today) he might have some money to spend on making his business not suck so much that the only way to get customers is saturation advertising…

    1 likes

  • 7 Graeme Day // Feb 19, 2021 at 7:16 AM

    Jonathan,
    Gerry Harvey is a self made billoinaire through his Retail efforts time and time againg he proved this. He and his wife contribute thorough many charities with his own time and money. helping youth and others with educational outcomes.
    Gerry Harvey is one of the most successful retailers in Australia ever. If you can match any of his achievements ,and maybe you can, then you would be more than content with you own lot, than to make such a mundane comment. It would be much better if we could observe and learn from these peoople instead of adopting the ‘tall poppy syndrome” that you have portrayedin your post.

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  • 8 Graeme Day // Feb 19, 2021 at 7:17 AM

    Jonathan,
    Gerry Harvey is a self made billoinaire through his Retail efforts time and time again he proved this. He and his wife contribute thorough many charities with his own time and money. helping youth and others with educational outcomes.
    Gerry Harvey is one of the most successful retailers in Australia ever. If you can match any of his achievements ,and maybe you can, then you would be more than content with you own lot, than to make such a mundane comment. It would be much better if we could observe and learn from these peoople instead of adopting the ‘tall poppy syndrome” that you have portrayed in your post.

    2 likes

  • 9 Peter // Feb 19, 2021 at 8:03 AM

    Gerry Harvey is a landlord, not a retailer. His main pitch of interest free is misleading. The interest is built into the price and the terms. This is part of what made him his money.

    There is nothing for small business retailers to learn from the likes of Harvey. we have far better mentors closer to home.

    3 likes

  • 10 Graeme Day // Feb 19, 2021 at 4:04 PM

    I didn’t think Landlords pitched “interest free” product terms.
    I thought they left that to the retailer.

    0 likes

  • 11 Mark Fletcher // Feb 19, 2021 at 4:35 PM

    Gerry advertises on behalf of the businesses that operate in their retail centres.

    0 likes

  • 12 Graeme Day // Feb 19, 2021 at 6:09 PM

    He has many more retail outlets in premises other than the ones he owns especially in Regional Australia anyway, who cares this is good business doing good business the consumer supports it. Is this a personal vendetta or some other hidden agenda?
    We could be a bit more positive instead of negativity or specificically focused comments selected to prove a point. Why and What’s the point?
    Let’s get on with Retailing.

    0 likes

  • 13 Graeme Day // Feb 19, 2021 at 6:26 PM

    Mark,
    Thanks for holding up my coment for “moderating” your words tgen making sure they could be published..
    Libertarian you ain’t

    0 likes

  • 14 Graeme Day // Feb 19, 2021 at 6:33 PM

    the above is meant to state Not published. I wrote an explicit article and it was suspended under the we are moderating this article and then suspended.
    You are not practising what you are preaching -Libertarianism.

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  • 15 Mark Fletcher // Feb 20, 2021 at 7:26 AM

    Graeme comments are not moderated. In the case of your comment at 6:09pm, you mistyped your email address. WordPress flagged this as your first comment. First comments from anyone go through a human check, as I have said before. Once the first comment is human checked and passed, all future comments publish unmoderated, as you can see from your comments that you post without an incorrect email address.

    You talk about negativity in your later comment yet here you are making an assumption that I acted again you where it was your own typo.

    On the issue of Gerry Harvey, I am not a fan. He is a grand stander who minimises taxes and then say look at me and how much I do for Australians.

    My understanding from the business press is that all Harvey Norman outlets are real estate plays with franchises the ones owning and running the businesses inside them.

    This, from their corporate website:

    Harvey Norman® operates under a franchise system in Australia and consistently delivers an unparalleled retail offering to Australian consumers with an extensive product range, cutting-edge technology and market leadership in key product categories. Harvey Norman Holdings Limited grants franchises to independent proprietors under three leading brand names: Harvey Norman®, Domayne® and Joyce Mayne®. The proprietors sell products in the following categories: electrical goods, furniture, computerised communications, bedding and manchester, kitchen appliances, small appliances, bathroom and tiles, carpets and flooring.

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  • 16 Graeme Day // Feb 20, 2021 at 9:41 AM

    I am pleased to see this comment and the reasons. I accept the email however my trying to corect it and the lack of what was causing the post failure with the moderation caption…whatever.
    the post you have just made re Gerry is more balanced. I am refering to the negativaty and in particular the bashing in politics and those people in the tall poppy syndrome as I believe it’s unhealthy for our industry, bashing suppliers, other retailkes and politices does nothing to progress all the good work you do. This ofcourse is only one opinion others may be stirred by the frenzy.

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  • 17 rufus // Feb 21, 2021 at 10:44 PM

    You failed to acknowledge where you got the image from.

    https://forums.mediaspy.org/t/tv-week/4029/1133

    0 likes

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