Australian Newsagency Blog

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Pitching The Saturday Paper and why someone doesn’t shop our channel

Mark Fletcher
April 9th, 2021 · 5 Comments

If you are on Twitter and stock The Saturday Paper, this thread is worth commenting on. Newsagents responding to threads like this can help guide people as to where to purchase. The thread I link to below bones on quite a bit with people saying where they access the title.

Further in this Twitter thread is this:

I responded:

6 likes

Category: newsagency marketing · Newsagency opportunities

5 responses so far ↓

  • 1 Steve // Apr 9, 2021 at 7:42 AM

    Yes a good response Mark. Such a sad and misjudged perception. I wonder what has led to this?

    1 likes

  • 2 Mark Fletcher // Apr 9, 2021 at 7:45 AM

    Steve, I am guessing one bad visit. It’s a challenge for us in an unregulated channel.

    For all the frustrations dealing with them, Tabcorp’s rules and regulations on lotteries are designed to ensure a consistent experience.

    I suspect that an assumption about consistency guides shoppers to think all newsagencies are like the last one they visited.

    1 likes

  • 3 Graeme Day // Apr 9, 2021 at 9:03 PM

    Not an example of the industry overall.
    not even worth taking the individuals point of view, after all is it going to change anything.
    Can Mark guarantee better service at newsXpress stores as an example or for that matter can any one else when the consumer has a view point that isn’t backed up by as Mrak said the Card sales.
    Waste of comment Mark onmlt because ther is no solution for a one off remark by a disgruntled one.

    0 likes

  • 4 Colin // Apr 10, 2021 at 7:56 AM

    Did anyone think to advise where the Saturday could be bought?

    When not having an item stock is perceived as a lack of service, we always respond by advising where to buy, ie we solve the customers problem, deal with a potential negative service issue and emerge as a business that cares and listens.

    1 likes

  • 5 Mark Fletcher // Apr 10, 2021 at 8:31 AM

    Karen did in er response on Twitter Colin. Deb’s comment about newsagents goes beyond The Saturday Paper. I am glad I responded on the Twitter feed.

    2 likes

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