A popular and successful Coles supermarket in Melbourne has moved magazines and cards to the back of the shop. Whereas previously they were at the entrance to a busy aisle, near the entrance to the self checkout area, they are now located at the quieter end of an aisle.
I am not sure if the moves reflects a store specific decision of a Coles supermarket fleet decision. It will be interesting to see. This Coles also has no representation of magazines at any checkout lane.
Where newsagents place magazines is an on-going discussion within our channel. Flat and falling sales, low cover prices and a meagre margin mean we have to take other steps to try and reach a form of viability.