A blog on issues affecting Australia's newsagents, media and small business generally.

Thinking of you week to support greeting card engagement

Some of our major card companies are supporting Thinking of you week, which runs from June 20 through 27.

The goal of the week is to encourage shopper engagement with cards.

This is an easy promotion to engage with through, without having too purchase additional stock:

  1. Placement of cards you love at the counter.
  2. Creating a Staff Picks selection of cards for customers to see.
  3. Placement of cards in an additional location near the store entrance.
  4. Making cards the focus on social media leading up to and including the week.
  5. Sending more cards yourself.
  6. Hosting an in-store event around cards.

Cards are the best margin physical product in-store. Shining a light on the category makes good business sense.

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Greeting Cards

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