A blog on issues affecting Australia's newsagents, media and small business generally.

Calendar sales already strong for the 2022 season

It is interesting seeing the early surge in sales of 2022 calendars. I see parallels between calendar sales and Christmas card sales. They are an easy gift to post, not expensive and can play into special interests.

Comparing this year to 2020 and 2019, I am seeing data indicating that at this point, 2021 is ahead, which is good news for retailers with calendars out already.

Our focus right now very much is on special interest calendars.

This train calendar fist with the specialty nature of long-tail magazines. We are using calendar images for social media posts, to connect with that shopper looking for these special interest titles.

Right now the opportunity is good because some of our traditional competitors are not open. So, yeah, I am leveraging that essential opportunity, for which I don’t apologise.

The train calendar is from the Bartel range. we have that display on the lease line, where it is working at attracting shoppers. It is next to our boxed Christmas cards. I see them as a natural fit.


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