A blog on issues affecting Australia's newsagents, media and small business generally.

Collecting data for a 6 month newsagency sales benchmark study

Yesterday I put out a call for data for a jan – June 2022 to 2021 newsagency sales comparison benchmark study and the responses have been flowing in.

I am collating data for a benchmark study This time we are looking at how 2022 is travelling so far compared to last year.

How to participate.

  1. Please run a Monthly Sales Comparison Report for 01/01/2022 – 30/06/2022  compared to 01/01/2021 – 30/06/2021.

  2. Tick the category box. IMPORTANT.

  3. Tick to exclude home delivery and sub agent data.

  4. DO NOT tick the supplier box.

  5. Preview the report on the screen. Save as a PDF.

  6. Email these reports direct to me at mark@towersystems.com.au.

  7. Read the report yourself and see what it shows you about your business.

I decided to check our this year is compared to last, and ignore a comparison to pre-Covid 2019 because I am interested in the more recent changes in what is selling in newsagencies, to see if Covid changes stuck.

Newsagency benchmark

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