A blog on issues affecting Australia's newsagents, media and small business generally. More ...

70 family meals featured at counter

family_meals.JPGWe have given our prime counter space to the 70 Family Meals cookbook released yesterday under the Woman’s Day brand.  I expect this to be a hit with our customers, hence the prime counter location where it will be an easy impulse purchase.

We understand that at this location we have a few seconds to influence a customer so  we take care in choosing the titles we place at the counter.  Our choices are guided by what we think will work and not what publishers tell us.   Our hit rate is pretty good.  In just the last two weeks we have increased sales for Rolling Stone, Gardening Australia and Better Homes and Gardens.

As the photo shows, our displays are simple and, crucially, buying from them is easy.

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magazines

St Patrick’s Day sell out

We are still a day away from St Patrick’s Day and we have sold out of the party and other items we purchased for the minor season – twice over.  Yes, we sold out of our first package of stock, ordered more and sold out of that.  Our creative team has put together a green themed display to at least have some St Patrick’s Day offer: green streamers and party supplies, Irish Echo, St Patrick’s Day themed Lovatts title and green apple liquorice.  That last item is sheer genius.

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Newsagency opportunities

Promoting InStyle magazine

in_style_mar2010.JPGWe are promoting InStyle magazine out the front of our newsagency, into the mall.  We are using this display and the special offer with the title this month t attract shoppers.  We are selective about the titles we place in this location.  They need to appeal to our demographic and we need to have a good mix of collateral for creating the display.  The variety of collateral received with InStyle made the display a breeze to create.  We plan to leave this display up for a week.

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magazines

Promoting Cleo

cleo_mar2010.JPGWe are promoting Cleo at the entrance to our women’s magazine aisle while maintaining the display from last week promoting Cosmopolitan on the rear of the display in the photo.  This display will be seen by around 60% of our shoppers.  It’s a location which works well for most titles.  We clipped some posters up (see the yellow strip) to create a display which we hope draws more attention.

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magazines

The Sydnning Herald!

smh_mar15_2010.JPGThanks to the ad for GIO on the front cover of the Sydney Morning Herald today, the newspaper masthead reads (on many copies) as The Sydnning Herald.    Not only does the ad cover part of the masthead, it also covers editorial content promoting a story.  I like the SMH, it’s a good newspaper.  It is disappointing that the people responsible for permitting this trashing of the brand don’t respect the asset they have.

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newspaper masthead desecration

Check out this newsagency

I got to see the Relay store at Wynyard station in Sydney tonight.  It looks impressive, decked out in bright red.  While this business is configured for a high traffic transit volume, there are ideas newsagents could take on board.  Their magazine fixtures display full face in most cases and can be easily reconfigured.  The fixtures and layout make shopping easy.  As I have written before, newsagents need to take magazine displays to a more professional and flexible level.

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magazines

Is the federal government killing off newspaper home delivery?

Newsagents are just starting to understand the implications of the new employment rules introduced by the federal government at the start of this year.

In addition to an increase to minimum length shifts, there are other changes which I am told significantly add to newsagency costs, especially in the slim margin area of newspaper home delivery.

In one case for which I have considerable data comparing wages and other costs for a full year, the newsagent is facing an increase thsi year in home delivery expenses of $85,000. Such an increase, if accurate, is unsustainable for this business.

Newsagents have little capacity to absorb cost increases in their home delivery businesses. They do not control the price of what they sell nor do they control the fee they charge for the service as these are set by newspaper publishers.

Newsagents made good strides in the 1990s on operational efficiency. There are not many additional gains to be made in this area.

So, with no opportunity to increase prices and limited opportunities to cut costs, newsagents will have no choice but to absorb and cost increase caused by the federal government changes.

Unless newsagents achieve concessions from the federal government or fair Work Australia, the only option is for newsagents themselves to work more hours in the newspaper delivery business since they will not be constrained by minimum shift times and the requirement to pay the higher per kilometre fees. This would take newsagents away from developing the business and spending time with their family. I wonder if the government thought through the implications of the changes.

Changing workplace conditions is complex and fraught with danger as both sides of politics in this country will know from what has happened over the last four years.

The latest changes are not good for newsagents. If allowed to stand without adjustment or relief, thousands of working families will be worse off. The economic knock-on effect will be considerable.

Newsagents need to organise themselves on this issue and consider using the considerable contact they have with Australians every week to get their message out to voters.
I sold my distribution business a few years ago. If I were affected today I’d be in contact with a raft of politicians and I’d be running a campaign to let my customers know how my small and local business has been hurt by poor policy work.

A footnote to this issue is the new newspaper distribution contracts many newsagents have just signed. Had newsagents been fully aware of the labour changes, I suspect more would not have signed. Some newsagents wonder about the timing of the contracts.

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Newsagency challenges

Profiting from magazine co-location

above_weeklies.JPGThe eight pockets we use above our women’s weeklies are tremendously valuable for us. Each holds titles which are located away from their usual place in the magazine department. Thanks to careful pocket counting, we know exactly what we sell from these pockets and therefore the value of our commitment to co-location.

By not going with the full waterfall we are able to gain additional sales from weekly magazine shoppers without impacting the sales of the major weeklies.

We change the titles in the eight pockets several times in the month based on our assessment of titles we expect will sell in the premium space.

We have been following this co-location strategy for years and in that time have build up good knowledge of what works for us and what does not. The stand out successes we have in these co-location pockets are: Notebook, Good Food, Better Homes and Gardens and Diabetic Living.With Notebook, for example, we sell more from this location than the usual location for the title.

With magazines accounting for between 25% and 50% of traffic to newsagencies, we need to do everything possible to leverage this for maximum return.  Our own numbers compared to channel averages show that the investment of time and space is worthwhile.

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magazines

Promoting a healthy Easter

rabbits_2010.JPGWe are promoting alternatives to chocolate as Easter gifts.  This is being done with our in-store displays as well as on our in-store radio.  There was a time we would only chase the egg market.

The broader offer we have today is working very well not only for the season but also positioning us as more of a gift retailer to our customers.  Items like the rabbits in the photo have a considerably better margin than eggs.  They also position us with a point of difference over supermarkets and others in the egg space.

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confectionary

How De Telegraaf may look on the iPad

Thanks to Paid Content, I found a video produced by the publishers of De Telegraaf newspaper in Holland showing how it’s thinking of approachingthe Apple iPad:

This this is only a concept video and has been producted more for corporate marketing purposes, it should act as another call to action to newsagents to have a business transformation plan.

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Media disruption

St Patrick’s Day a hit everywhere

st_particks_day_melbourne.JPGWe are having terrific success with St Patrick’s Day in all of our stores, in a range of situations.  The photo shows the rapidly emptying window display at our Sophie Randall Cards and Gifts shop in Melbourne Central.  Our team there used traditional products for the store – bears – to show off some of our St Patrick’s Day items.  It has generated plenty of laughs and some questions about the day itself.

While a minor season, St Patricks Day gives us a great opportunity to show that we are the go-to businesses for all celebrations.  We can easily promote multiple departments: party, cards, gifts and even specialty papers.  To me it is a no-brainer for newsagents to play in this space.

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Gifts

Is the ANF still negotiating a relationship with Corporate Express?

In November last year I blogged that I had heard that the ANF was close to announcing a relationship with Corporate Express.  I questioned this reported move in the context of newsagents owning GNS.

Newsagents own Group Newsagency Supplies (GNS) and the majority of Australian newsagents purchase their stationery from GNS. I would have thought that a closer relationship between the ANF and GNS would be good for the newsagency channel rather than working with a competitor.

I thought (hoped) the ANF discussions with Corporate Express had ended with no deal.  I am hearing from a couple of people that such a thought (hope) was premature.  Why the ANF would be trying to negotiate any commercial deal is beyond me.  They are an industry association.  Commercial deals have no place at the ANF – remember Bill Express.

Further, why the ANF would want to deal with an organisation which competes with a $100 million a year business which is owned by newsagents makes no sense at all.  GNS is ours.  It is an asset to the channel and ought to be used to its fullest to strengthen our channel.

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Newsagent representation

Unravelling the Bill Express mess

The Age continues excellent coverage of the investigation into Bill Express today thanks to Mark Hawthorne’s work.  In addition to the Supreme Court investigation yesterday which shed light on cash leakage from the business in early 2008, Newton Chan pleaded guilty in the Magistrates Court to manipulating the share price.

What a mess.

Newsagents and others connected in the channel who questioned the structure and operation of Bill Express from late 2005, two years after the business started, were put down by the ANF.  Despite evidence requiring investigation, the ANF remained steadfast in their support of Bill Express because of a deal signed in 2003.

Even though the deal between the ANF and Bill Express was only a heads of agreement (and based on no due diligence by the ANF), the Directors of the day chose to not challenge Bill Express out of fear of legal action by the company.  This kept newsagents in the dark.  The most concerning period for this was 2007 through 2008.

Had the ANF listened to concerns raised by its members and acted, newsagents could have saved millions of dollars and the Bill Express mess could have been exposed a year earlier.  But that’s all water under the bridge.  I mention it today as a reminder that associations and business do not mix.

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Bill Express

Nice message with foreign language Easter cards

fhn_easter_cardnote.JPGI love this note we received from with our foreign language Easter cards earlier this week. They apologise for being late, remind us that they have not increased prices and have a bit of fun around Easter.

It’s a welcome change from usual dry supplier communication.

The foreign language Easter cards will probably sell out again this year.

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Greeting Cards

Promoting the Official F1 Grand Prix program

fhn_f1_mar2010.JPGWe are promoting the official program to the Official F1 Grand Prix Program at our main newspaper stand.

I was reluctant to give over such a premium location to poor margin product – this was supplied by our distribution newsagent – but decided to try it for a few days to see what happens. The cover price is good and adding this to a newspaper sale is reasonable.

The poster looks visually soft to me, it does not have the visual cut through I’d expect for such a product.

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magazines

Ready for tears on the Gold Coast

img_3417.jpgNewsagents on the Gold Coast may need to be ready for tears this weekend with another publisher offer.  This time, Gold Coast Titans tattoos are available on presentation of a coupon in Weekend Bulletin.  The article (click on the image for a larger copy) says that tattoos are available with every copy sold in newsagencies.  The big question is whether newsagents will be given enough tattoos for every copy they receive.  The other challenge is handling copies sold in newsagencies versus elsewhere.

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Newspapers

Promoting Gardening Australia at the counter

fhn_gardening_australia_mar2010.JPGWe started promoting the latest issue of Gardening Australia at the counter between our two busiest registers on Wednesday. Sales have been excellent with most sold from the counter location and not the gardening location. The free DVD is a key factor in the excellent impulse business. Unfortunately, the publisher only provided a couple of posters so we created the rest of the collateral ourselves.

We will leave this display up for the weekend.

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magazines

Bill Express public examinations take us behind the scenes of the collapse

Mark Hawthorne from The Age will be tweeting live from the Supreme Court today where public examination is underway of key players in the collapse of Bill Express. Follow Mark on Twitter at CollinsSpencer.  It is unusual to have a live news feed, via Twitter, from the Supreme Court.

Newsagents should follow Mark’s tweets and stay across this fascinating story which caused tremendous disruption and cost to our channel.

In other Bill Express news this week:

  • Julian Little, former Director of Bill Express and point person between Bill Express and the ANF is working in Dubai on, yep, a bill payment project. Mark Hawthorne at The Age reported earlier this week that the liquidator will seek an arrest warrant for Julian Little if he refuses to leave Dubai and appear at the public hearing.
  • Yesterday, questioning in the Supreme Court surrounded cash transfers to Australian Private Networks (APN).  In June 2008 I noted that APN was then 95.5% owned by Telecards Asia and that Telecards Asia was owned by Sandro DiDonato – a many closely associations with plenty of businesses in the Bill express universe.  The Age has more on the APN questions.

While newsagents really only want to know if they will be pursued for the equipment leases and what they can do with the old Bill Express equipment, the extraordinary public examination currently under way will shed some light on what went wrong and offer a reminder why industry associations are better off not getting involved in commercial activities.

The ANF led newsagents into Bill Express, strongly recommending they take it on.  The ANF had not undertaken any due diligence.  When the business went south in 2008, the ANF let newsagents down with no advice followed by poor advice before finally offering the right advice.

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Bill Express

Newsagents love Gotch magazine supply initiative

Last year, Tower Systems, my software company, introduced a magazine supply adjustment initiative with Gordon and Gotch.  It allowed newsagents to make adjustments at a more logical time and place in the business than any other adjustment opportunity available to newsagents.

At the recent round of Tower Newsagent user meetings newsagents have told me how much they like the facility.  By eliminating the need to call the call centre or use a website, they like being able to see the need for an adjustment, action it immediately and receive confirmation from Gotch.  In a couple of cases they say this is saving an hour a week.

The mission for all newsagency software companies is to focus on time saving opportunities.  Cutting the time involved in managing magazines is crucial to the viability of magazines in our newsagencies.

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magazine distribution

Not another kitchen magazine!

classic_kitchens.JPGUniversal Magazines is using the goodwill (or apathy) of newsagents with the launch of a new title (for us at least) yesterday. Classic Kitchens arrived in-store and required re-jig of space allocation to make way for this new title. Like other Universal Magazine titles, we received too many copies and are expected to keep these for three months. You won’t see this title in our major competitors because they are smart enough to dictate their own terms. We are not so smart.

I expect that Classic Kitchens will be loss making for all but a few newsagents, probably forever. The supply model – volume and long on sale – make it cash flow negative, especially in a shopping centre situation where you are paying more than $1,000 per square metre in rent.

While Universal may have used sales of other titles to determine the scale out for this new title, such a model does not take into account the limited space in newsagencies nor the cash flow costs of servicing a new title.

The only way newsagents will stop this is if we take control of our network and introduce a gatekeeper, a magazine czar as I have written previously.  We need Universal to jump through hoops before supplying a title to a newsagency for the first time.  The current magazine distribution system is too easy.

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magazine distribution