Tower Systems is running its third free online magazine management training workshop for 2010 – tomorrow (Tuesday) at 11am. Click here to book – there are places still available.
The session will cover XchangeIT EDI standards, efficient operational (arrival and return) processes, how to track theft and other points which drive efficient management of magazines. Participation is open to any newsagent, not just Tower Newsagents. While based on the Tower software, plenty of the content will be relevant to any newsagent.
This free Magazine Management workshop has been completed by at least 700 newsagents, making it the most widely undertaken newsagent training ever.
Magazines are the most significant product based point of difference newsagents have. Managing this category efficiently is key to ensuring a financially healthy newsagency. It is easy to grow other revenue off good magazine sales. This is why I write so often about magazine here. Until we find a replacement which generates as much traffic and revenue (which I doubt we will find) we need to take every step possible to achieve the best results possible. This starts with excellent magazine management – hence the importance of this workshop.