Newsagents are being invited by the ANF to participate in a trial selling magazine subscriptions. I am told they are trying to get in before Australia Post rolls out iSubscribe subscriptions in Post Offices.
I am frustrated that ACP Magazines and Pacific Magazines have been slow to engage with newsagents on the subscription opportunity. We should have had this running five years ago or more. The technology was ready then without the need for middlemen.
Any offer ought to be generous and either based on a chunky payment for a one year sub or slightly lower if we opt to participate in trail. I really like the idea of tail revenue.