Check out the display the team did in one of my newsagencies for the latest issue of Take 5 magazine and the accompanying $30 million lottery promotion.
The display is in an excellent location, easily seen by most of the shoppers who enter the store, especially those shopping for a greeting card. It certainly stands out. Better than that, it is working … driving good sales.
We have have the title in a half waterfall in its usual location and a pocket in an impulse display at the front of the newsagency.
When you read my next post you may think I don;t like this display. That would be wrong. I do like this display. It is vibrant, eye catching and working. Brilliantly executed.