It was hot in Melbourne yesterday – we placed a water canon product we acquired at the front of the store facing into the mall. We sold six. The canons drew passers-by to the shop. These are six transactions we would not have achieved had we not seized the opportunity of the heat. Some bought the canon and others bought something else as well.
Selling for the heat
February 17th, 2013 · 1 Comment
Category: Opportunistic retail