The latest issue of Convenience and Impulse Retailing magazine has a cover story and coverage inside on Logic, a new e-cigarette product for the Australian marketplace.
As I have mentioned several times over the last year, the e-cigarette space is a hive of activity overseas. I have seen the products in mainstream retail outlets in the UK, the US and some Asian countries.
While am in no advocating their sale, I mention the product here since newsagents with strong tobacco sales will be keen to find a viable replacement for the tobacco shopper.
I am curious, however, about the names they are choosing for these products. Logic … what does that imply?