Yes, it’s a Westpac Bank branch. Amazing. Innovative.
There is a kids play area, a cafe down the back, bright colours and a totally inviting and calming look and feel to the place.
I stood at the window in awe of the redefining of the look and feel of a bank. Whoever came up with this ought to be congratulated. It is stunning … redefining what I would expect from a bank and leaving me with a story about Westpac.
What I saw Wednesday night has left me wondering what a newsagency could look like if you want to break free from the tradition and restrictions of the past and how consumers perceive us. This is what Westpac has done, they have created a bank that completely plays against what we expect – and thereby made their business more accessible.