I’d be interested to hear what newsagents do with these bagged discounted magazines from Bauer. While I understand the publisher’s position is that they grow sales, I don’t see any evidence of that in the data.
I rely on our loyalty program to drive sales based on the reward for customer loyalty. It works – far better than these bagged magazines.
I’ve supported the bagged magazines over the years with placement with the main titles and promotion in discount locations. I don’t give them prime position as I don’t want to detract from full price sales. If I was compensated with full margin then I might.
What do other newsagents do with these bagged magazines?