Victorian newsagents have been hit with newspaper supply cuts from News Corp. as the company seeks to reduce returns volume. As a consequence, many newsagents have been without the Herald Sun and The Australian from mid morning. Getting extra stock that day has been as impossible as setting a requirred supply quantity according to newsagents I have spoken with.
One newsagent has been losing sales of 50 to 70 copies a day while another lost several hundred sales over the weekend.
I can’t work out why News would be happy to lose newspaper sales like this. There are some in the company who are working hard at helping newsagents deal with the situation while others have overseen the process that has created the problem.