Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Leading shoppers with a retail trail

Mark Fletcher
December 4th, 2013 · No Comments

trailxmasSpace is a challenge this time of the year. You want to put just about everything out the front of the business to attract shoppers and sell but there is a shortage of room. Here’s something that I find works. We make a seasonal statement at each entry point and change this regularly. Then, a few steps away, we build on the statement. Then we build some more on it and so on. This invites customers to walk the path of the season without making the front of the business too top heavy. The last thing I want is my newsagency to look like a discount variety store as people who shop those are not loyal.

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Category: Gifts · Newsagency management · Newsagency opportunities · retail

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